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BarleyLife®
You'll love the smooth and mild
taste of the New Harvest AIM BarleyLife®
 AIM
proudly announces… the new harvest!
Now, AIM BarleyLife® is better than ever—with the
introduction of the ‘new harvest!’
Over the years, we’ve listened to you, and we took your preferences to
heart. By making a few small, incremental changes, we’ve improved the flavor
of AIM BarleyLife®. Now, you will enjoy a smoother and milder taste, with
increased solubility for easier mixing! In short, the new harvest is what
you’ve told us you want in a green juice product!
Renewing the heart of it and
making it good!
How did we do it?
One theory in business practice today “is that breakthroughs result not from
massive reorganization or large-scale investment projects but from the
cumulative efforts of successive incremental improvements.”1
For the AIM Companies™, interest in continuous incremental improvement is
ongoing. We have always believed that the green barley juice concentrate
that AIM delivered to the world was good—very good—but that it could become
even better.
The methodology of standardizing and improving in small, but incremental
measures was implemented at every level of the AIM organization. In the
seed, in the soil, in the water, in the planting and harvesting, in the
spraying and drying of the green barley leaves, and in the finished
product—we made small, but continuous improvements at every step.
Finally, we taste-tested the new harvest among a select group of our AIM
Members to see if we had succeeded. The response was an overwhelming ‘yes!’
Increased density of the new
harvest
When we made some refinements to our spray-dryer, the
spray-drying process became so much more efficient for us. (This has
shortened the amount of time for the barley particles to formulate when
exposed to air.) A faster drying time, smaller particles, and less air space
between the particles, has resulted in a denser, more concentrated product.
For a moment, recall your high school science class regarding weight versus
volume and density. Since the barley particles are smaller, this results in
less volume, for an equal weight of powder.
Check your serving size
You will notice a difference in the volume when you open
your jar of the new harvest. Upon initial inspection, it may seem like a
smaller quantity, but the product is now more concentrated, and the amount
of powder contained in your canister is still a full month’s supply.
However, the density of the new product will affect the way you measure the
new harvest (for US Members only).
For US Members, your serving size of 5 grams is the same, but you will
measure one-third less to achieve your 5-gram serving. Previously, you
measured 3 teaspoons (1 whole tablespoon) of AIM BarleyLife® to achieve a
serving size of 5 grams. The new harvest is more concentrated by volume, so
you will now measure 2 level teaspoons (two-thirds of a tablespoon) for a
serving size of 5 grams. With each canister of the new harvest, you will
still have approximately a full month’s supply (if you take two 5-gram
servings per day).
Our Canadian Members have already had the new serving size (two-thirds of a
tablespoon) in their market and will realize no difference in their serving
measurement. (By simply introducing the new serving size to US Members only,
this will allow us to standardize our serving sizes throughout North
America.) For our Canadian Members, a 30-day supply of AIM BarleyLife® will
now come in a 300-gram canister. This is still a full month’s supply, and
will allow for two 5-gram servings per day.
Better taste and texture!
When we made improvements to our spray-drying process, we
were taken by surprise in two important areas: taste and texture. The
smaller barley particles offer a better tasting product, and also provide
for a smoother mixing experience.
With its smaller particles and greater solubility, the new harvest dissolves
quickly in water, creating a smoother texture to our barley juice drink.
This better solubility not only improves the taste of AIM BarleyLife®, but
it also makes it easier for you to rinse your glass! You will notice less
residue remaining in your mixing and drinking container.
When we taste-tested the new harvest among our select group of Members, the
remarks were outstanding. Members were delighted with the smaller particles,
smooth and mild taste, and easy cleanup!
Nutritional value remains
The nutritional value remains in the AIM BarleyLife®. In
fact, the new harvest was recently tested for something relatively new. A
current trend in health supplements today is to measure for oxygen radical
absorption capacity (ORAC). You will be pleased to know that the new harvest
scored highly in this category, ranking way above traditional foods such as
prunes, raisins, spinach and broccoli, in terms of free-radical fighting
capacity.
When considering beta-carotene content alone, a typical serving of the new
harvest is equal to one serving of raw carrots, and contains 18 times the
amount beta-carotene found in a typical serving of broccoli.
We think everyone will be delighted with the new harvest of AIM BarleyLife®,
with its smooth and mild taste, and better solubility. And, we’ve worked
relentlessly over the past several months to make the small, but necessary
improvements to bring it to you.
1 Keen, Peter. G. W.
and Knapp, Ellen M., Every Manager's Guide to Business Processes: A Glossary
of Key Terms & Concepts for Today's Business Leader," Harvard Business
School Press, 1995.
Copyright © AIM International, Inc. Used
with permission.
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